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Writer's pictureSue Hearn

Avoiding Contract Pitfalls: The Crucial Role of Defining Quality in Goods and Services


Introduction


When it comes to legal contracts, clearly defining the quality of goods or services is not just important—it’s essential. It sets the stage for expectations and helps prevent disputes down the line. By establishing precise, measurable standards, both parties can agree on what constitutes satisfactory delivery. Without these standards, things can go awry.



The Consequences of Failing to Set Standards


Failing to define quality standards can lead to a host of issues:


1. Disputes Over Expectations: Without a clear standard, disagreements can arise, straining relationships and leading to costly litigation as well as making future collaborations less likely.


2. Ambiguity: Vague terms can leave room for interpretation. For example, a supplier might promise “durable” materials, but without specifics, what does that mean?


3. Inconsistent Performance: If a service provider doesn’t understand the expected standards, they may not deliver the quality you expect.


4. Difficulty in Enforcement: If quality isn’t clearly defined, proving whether goods or services meet agreed terms can be virtually impossible in case of a breach.


5. Financial Losses: Non-compliant goods or services can lead to unexpected costs for replacements, repairs, or refunds.


Example:


In 2019, British Airways (BA) suffered a major IT system failure, disrupting operations at key airports and causing widespread flight cancellations and delays. The outage stemmed from issues with their booking and check-in systems and there was widespread speculation that inadequate testing or outdated systems may have contributed to the failure although this remains unverified by BA. BA faced heavy criticism for its slow response, with passengers reporting long waits, poor communication, and inadequate support, leading to legal action and significant compensation claims. This incident highlights the importance of clear quality standards for system functionality and service response times to avoid disruptions and reputational damage.



Identifying Specific Quality Criteria for Goods


When it comes to goods, specifying quality is paramount. Here are some key criteria to consider:


1. Specifications: Be specific about physical characteristics—size, weight, colour, material, and durability. Don’t forget to reference any industry standards or certifications.


2. Condition and Grade: State whether the goods should be new, refurbished, or of a specific grade (like premium or economy).


3. Performance Standards: Define functional aspects, such as efficiency or operational capability. For example, stating a product must have “a battery life of at least 12 hours” sets clear expectations.


4. Sample Approval: Parties can inspect and approve a sample before full production, establishing a tangible quality benchmark.


Using clear, measurable criteria to define quality provides precise benchmarks against which delivered goods can be assessed.


Example:


A tragic example of regulatory failure in the UK is the 2017 Grenfell Tower fire. During refurbishment, combustible cladding and insulation were used, which did not meet high-rise fire safety standards. This led to the rapid spread of the fire, resulting in 72 deaths and extensive damage. The inquiry found severe lapses in oversight and accountability among manufacturers, contractors, and regulatory bodies, allowing unsafe materials to be used. This case underscores the critical need for stringent standards and enforcement in construction to prioritise safety and ensure compliance with regulations.



Establishing Quality Standards for Services


Defining quality for services can be more subjective, but it’s equally crucial. Here’s how to ensure consistent service delivery:


1. Scope and Completeness: Clearly define the tasks the service provider is responsible for and what signifies completion (e.g., “weekly progress updates” or “troubleshooting”).


2. Timeliness and Availability: Set specific deadlines and response times (e.g., “response within 24 hours” or “project completed in 60 days”).


3. Professional Qualifications: Specify required credentials, certifications, or expertise for the service provider.


4. Performance Metrics: Implement KPIs like customer satisfaction scores, error rates, or adherence to standards (e.g., ISO) to assess service quality.


5. Inspection and Acceptance: Allow clients to review and accept or reject work within a specified timeframe.


6. Quality Assurance and Quality Control (QA/QC): These provisions help monitor and enforce quality and can include:


  • Inspections and Testing: Specify who will conduct tests, when they will take place, and who bears the costs.


  • Sampling and Trials: For large orders, agree on random sampling procedures to ensure consistency.


  • Right to Reject or Repair: Clearly state the buyer’s right to reject goods or services that don’t meet quality standards, with options for remediation.


Setting clear remedies for non-compliance motivates adherence to quality standards and provides a fair path to compensation.


Example:


In recent years, UK food producer Greencore Group faced scrutiny when it issued recalls on ready-to-eat meals as part of a precautionary E.coli response. Although no E.coli was found in Greencore products, the recalls were part of a broader public health measure. This action, along with increased focus on food safety, led to financial impact and heightened public awareness of food standards. Greencore’s emphasis on transparency and hygiene in its reports highlights the importance of robust quality controls in food production, where lapses or perceived risks can damage reputation and impact public health.



Conclusion


Defining quality in a contract isn’t just about legal jargon—it’s about building clarity, trust, and shared confidence. A thorough approach lays a solid foundation, protecting both parties from misunderstandings and disputes.


At Claric Legal, we’re here to help you design a contract that reflects your commitment to quality and service from the start, ensuring a successful and mutually beneficial relationship. Let us manage the details so both parties can focus on delivering exceptional results.


For further advice or assistance, contact Richard Jenkins at 024 7698 0613 or Richard@clariclegal.co.uk.


This blog should not be relied upon for legal advice.




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