It appears that even large companies fall foul of trade mark laws. This BBC article illustrates the traps that can easily be fallen into if an organisation does not do its homework when deciding upon a new logo, brand, trade mark etc. Microsoft is changing the name of Skydrive, its cloud storage service, after a legal challenge by British Sky Broadcasting Group Plc (BskyB). The judge said there was evidence Skydrive's name had caused confusion among the public.
BskyB has protected its brands by registering numerous trade marks.
For more information on how to protect your brand see previous blogs How Do I Protect My Brand? and Trade Mark Enforcement.
This should not be relied upon for legal advice. If you would like any further information or advice please email richard@clariclegal.co.uk.
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